Sears and Production On Demand hired Bucks Boys to create a scripted reality segment to utilize online as well as in-store, featuring ABC Extreme Homemaker’s television personality, Ty Pennington. The program showcased Sears’ home theatre installation services, where viewers experienced Ty Pennington taking a family though the entire process of shopping, purchasing and installing a home entertainment center. The program was shown in all Sears stores throughout the country.