In the winter of 2010, Nissan is introducing the first mass produced zero emission, 100% electric vehicle in the United States.
The company launched a 22-city tour introducing the vehicle to the American public. As a means of expanding the reach of the tour, Bucks Boys worked with creatives at TBWA \ Chiat \ Day to create reality based, branded entertainment from the tour’s public showings, press conferences and driving events . The media was utilized on the companie’s website as well as throughout the vehicle’s social media network. The footage was also repurposed for various PR initiatives within the company.
