After a year of anticipation, it was time to take the Nissan LEAF on the road and offer an opportunity for the 20,000 + reservationists and general public test drive this revolutionary car. TBWA\Chiat\Day and Bucks Boys crafted a series of branded videos to help the company expand on consumer reactions to the drive experience. The tour made 23 stops across the United States. For costs savings, we decided to film only six stops and work to repurpose material from the first four stops to provide a consistent flow of content to the social media network. In all, we created twelve episodes of content from the project, each featuring different attributes of the vehicle and different demographic backgrounds for our consumer testimonials.