Gatorade: Focus

Bucks Boys was hired by TBWA \ Chiat \ Day to create a “behind the campaign” documentary series for Gatorade Focus. We captured exclusive footage and interviews with actor Samuel Jackson and music legend Bootsie Collins, who was the composer for the campaign. We also conducted sit down interviews with the director, agency creatives and animators, who take the viewer through the entire process of putting together a 100% animated commercial campaign.

Sam & Bootsy
client:
Gatorade
director:
green
producer:
Jonathan Becker
agency:
TBWA \ Chiat \ Day
agency producer:
Angelo Mazzamuto
director of photography:
Sarah Wienstien
editor:
Keegan Shiner
executive producer:
Carra Greenberg
production company:
Bucks Boys